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Single and Music Video Premiere: "What a Shame" by Holly

by Alexandria Schalow

Photo by Brian Talamine


Following a busy winter in which they headlined and sold out a show in Chicago, indie-soul band Holly is back with their new single, “What a Shame.”


The Chicago-based band has created their own a blend of alternative music with blues and soul sounds to create a new type of indie-soul. Started in 2018 by Tanner Bednar, Brandon Couture, Peter Giere, Rafe Soto, and Dominic Zeier, the band’s unique sound has been inspired by musicians such as Sam Cooke, Leon Bridges, and Wilco.


After spending 2019 working on their next album, Holly recently sold out their headline show in Chicago and have since been busy opening for other artists in the area. Their debut EP, “Letters from Lawndale,” which includes their most popular song, “Don’t You Break My Heart” has received over 30,000 streams on Spotify.


Now Holly is back with a new single, “What a Shame,” about a one-sided love. The song offers lines like “I wonder how you don’t see me / but you don’t need me.” The leading bassline is followed by Tanner’s distinct vocals to capture the perfect balance of a sweet melody and melancholy undertones.


The accompanying video, animated by Solis Animation, tells the story of man finding happiness. Focused in a bedroom, it portrays a man moping around who eventually lets his emotions out via music. From there, he goes from isolation to being with his friends outside his room. The video perfectly complements the two-sided mood of the song.


You can catch the video here, and don’t forget to stream “What a Shame” on Spotify!




Keep up with Holly on Instagram to find out where you catch them live and the release of their next album!


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